如果你听过广播里的广告, 在报纸上读到一个盛大开业的消息, 或者在电视上看广告, then you are already somewhat familiar with what a 营销经理 does.
你能 ...
想出有创意的点子?
看到别人看不到的解决方案?
容易改变方向?
做精彩的演讲?
能在压力下工作?
激励一个成功的团队?
如果这些听起来像你, then you may have the type of go getter personality that with the right training could help you become a great 营销经理.
Every day we see advertisements that guide us to buy the things that we do. A 营销经理's job is to figure out who buys certain products 或服务 和 then to motivate customers to choose their company's product or service over the competition.
A 营销经理 looks at current 和 potential customers to determine who buys their business's products 或服务 和 how to market to them effectively.1
A big part of their job is helping the business maintain customer satisfaction. They look at existing customers in order to figure out how they can improve their products 或服务 和 research potential customers to determine how to make them buy their products 或服务 instead of someone else's.
A 营销经理 works with many different members of a team which may include sales, 公共关系, 以及产品开发人员. Together they determine prices based on the cost to the business 和 what they expect to earn back, 同时保持高水平的客户满意度.
Marketing managers 和 advertising managers sometimes work together to determine the type of advertising that is most likely to influence customers to buy their product. 他们比较不同类型的广告(网络), 打印, 广播, 电视)，并监控效果最好的电视.
Most 营销经理s will need to possess a high school diploma 和 a Bachelor's degree in Marketing. 有用的课程包括会计、法律 & legal procedure, management, finance, computer science, business ethics, 和 leadership.1 If you are pursuing a degree in marketing, then you should consider taking courses in all of these
Some other important skills to have are being able to look at 和 analyze information, 找到解决消费者趋势问题的方法. You should have strong mathematical skills 和 the ability to make decisions based on numbers.1
In addition, a 营销经理 should have a "go getter" personality. 理想的人选是外向、有团队意识、有创造力的人.1 He or she should be good at managing 和 motivating a team to achieve their goals. 创造力是必须的, as the 营销经理 is the one who's coming up with new strategies 和 ideas!
成为……的途径 营销经理 通常从学士学位开始, 作为一个全日制学生，哪一个需要48个月才能挣到.
根据美国劳工统计局的数据, 市场经理的平均工资是127美元,2014年5月130人. 收入最低的营销经理收入不到65美元,980, 最高收入超过187美元,200.1
Please keep in mind employment 和 income cannot be guaranteed by any educational institution for students or graduates. 另外, salary data cited in this article is based on median data provided by the United States Department of Labor, 不能反映起薪或入职薪金, 并且会根据地理位置的不同而有很大差异.
1. http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-1
